Blog

Is your "Pump" Primed!

By John Richardson in Managing Your Amazon Account

After several false starts, Prime Day(s) are fast approaching (October 13th and 14th) and quite a few of my clients are having second thoughts about the plans we discussed just a month ago.

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Get Serious About Your Amazon Success - Enroll in Amazon Brand Registry!

By John Richardson in Managing Your Amazon Account

For those of you that have gone through the process of setting up Brand Registry for your Amazon account I applaud you. It is not always an easy process and if you by chance make a mistake, recitifying it is an ordeal that requires both patience and persistance.

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Amazon Marketing - Cool New Module - "Shoppable image"​

By John Richardson in New Features

For those of you that follow my articles, you know that I highly recommend that you get your company name "trade marked" so that you can take advantage of the Amazon marketing opportunities you gain through Brand Registry.

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Mind your numbers!!

By John Richardson in Managing Your Amazon Account

I admit that I am a numbers junkie! One of the reasons I love my work on setting up, optimizing and managing multiple Amazon accounts is that it allows me to feed that need. I spend a lot of my time reviewing and analyzing the numbers associated with all aspects of my clients Amazon business.

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Amazon Marketing - Sponsored Brand Videos

By John Richardson in New Features

Several weeks ago I set in on a webinar presented by Amazon and tinuiti that covered an exciting new marketing ad campaign for Sponsored Brands (which requires you to have Brand Registry setup). They are called Sponsored Brand Videos and they appear "below the fold" on search results pages.

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Ho! Ho! Ho! - Better get your Inventory Ready for the Holidays

By John Richardson in Managing Your Amazon Account

You have been a good "child" all year and have worked hard to get your Products selling well on Amazon and now, right before the Holidays, is your chance to get on Amazon's naughty list by not having enough inventory to carry you through the season and into 2021!

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O Canada!, Viva Mexico... Now a way to be able to take advantage of your NA Amazon account!

By John Richardson in New Features

No this is not an article about the Stanley Cup or great soccer, but it is about a new program that many of my clients have been anxious to see. It is a beta program named North American Remote Fulfillment.

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"Bundle"​ up for the Holidays!!

By John Richardson in New Features

Just in time for Q4, Amazon has opened up a great new feature that many of us have been waiting on and that is "Virtual Bundles".

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Reuse Your Social Media Posts on Amazon!

By John Richardson in New Features

For those of you that have Amazon Brand Registry you now have a new channel to publish your Social Media posts!

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Amazon is about to surpass Costco on one crucial measure

Amazon is about to surpass Costco on one crucial measure
By John Richardson in New Features

4/26/17 - Kate Taylor - Business Insider story states that Amazon Prime is closing in on Costco as membership numbers sore....

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