Ho! Ho! Ho! - Better get your Inventory Ready for the Holidays
You have been a good "child" all year and have worked hard to get your Products selling well on Amazon and now, right before the Holidays, is your chance to get on Amazon's naughty list by not having enough inventory to carry you through the season and into 2021!
As I have said before, Amazon only care about one thing, and that is their customer (and they think about them not only 1st, but 2nd and 3rd). If you don't plan correctly and run out of inventory during this critical time, I can promise you that Amazon will punish you and you will take several steps backward in your overall search and product ranking.
If this is your first year on Amazon, you really have to take a leap of faith that the volume of sales will be 200% to 300% higher than you have experienced in the last 3 months. The other thing you have to take into consideration is the "SLOOOOOOW" down at Amazon when it comes to processing of replenishment of inventory. We have seen this over the past 4 months and expect it to increase over the next 3 months.
In short, you need to plan on shipping as much inventory as you can, as soon as you can to make sure that Amazon's clients can fill out their stockings with your Products and that the good cheer continues into the New Year!
"Your products deserve their place on Amazon, the leading online marketplace"