Articles by author: John Richardson

Conversion rate will matter to you as a seller, especially if you want to sell high on Amazon. And high conversion rate means that you have better overall margins and a higher percentage of sales. In a competitive e-commerce marketplace like Amazon, that will play a massive role in your success as a seller. This is why high converting product pages play an essential role in boosting conversion rate.

Competition amongst sellers in Amazon is high. That is one actual fact that most sellers in the marketplace realize. With that said, getting sales and profits in the marketplace has been competitive ever since more businesses are selling online. Hence, new (and even experienced sellers) tend to ask, “how to sell on Amazon successfully?”

After several false starts, Prime Day(s) are fast approaching (October 13th and 14th) and quite a few of my clients are having second thoughts about the plans we discussed just a month ago.

For those of you that have gone through the process of setting up Brand Registry for your Amazon account I applaud you. It is not always an easy process and if you by chance make a mistake, recitifying it is an ordeal that requires both patience and persistance.

For those of you that follow my articles, you know that I highly recommend that you get your company name "trade marked" so that you can take advantage of the Amazon marketing opportunities you gain through Brand Registry.

I admit that I am a numbers junkie! One of the reasons I love my work on setting up, optimizing and managing multiple Amazon accounts is that it allows me to feed that need. I spend a lot of my time reviewing and analyzing the numbers associated with all aspects of my clients Amazon business.

Several weeks ago I set in on a webinar presented by Amazon and tinuiti that covered an exciting new marketing ad campaign for Sponsored Brands (which requires you to have Brand Registry setup). They are called Sponsored Brand Videos and they appear "below the fold" on search results pages.

You have been a good "child" all year and have worked hard to get your Products selling well on Amazon and now, right before the Holidays, is your chance to get on Amazon's naughty list by not having enough inventory to carry you through the season and into 2021!

No this is not an article about the Stanley Cup or great soccer, but it is about a new program that many of my clients have been anxious to see. It is a beta program named North American Remote Fulfillment.

Just in time for Q4, Amazon has opened up a great new feature that many of us have been waiting on and that is "Virtual Bundles".